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下载快乐扑克 > 商务会议 > 医疗医学会议 > 数字医药和医疗营销创新峰会上海 2019 Digital Pharma Marketing Innovation Summit 更新时间:2019-03-07T16:47:36

数字医药和医疗营销创新峰会上海 2019 Digital Pharma Marketing Innovation Summit
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数字医药和医疗营销创新峰会上海 2019 Digital Pharma Marketing Innovation Summit 已截止报名

会议时间:2019-03-21 08:00至 2019-03-22 18:00结束

会议地点: 上海  详细地址会前通知  

会议规模:暂无

主办单位: Shanghai Master-Land Business Consulting Co.

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        会议介绍

        会议内容 主办方介绍


        数字医药和医疗营销创新峰会上海 2019 Digital Pharma Marketing Innovation Summit

        数字医药和医疗营销创新峰会上海 2019 Digital Pharma Marketing Innovation Summit宣传图

        Interweaving with big data, the Internet starts its time of digital marketing. It is researched that digitization has deeply penetrated daily behaviors of doctors and patients in China.

        With the traditional marketing methods faced with its situation of depression, which is as cold as winter, there is still a little time difference between the rise of pharmaceutical industry´s online marketing and FMCG (fast-moving consumer goods) since the significant disparity with common fast-moving consumer goods on aspects of products, distribution channels, target groups. How will pharmaceutical industry embrace digital marketing in this round of wave represented by digital innovation? What is the current situation of pharmaceutical companies like? What problems and troubles did they meet in the process of development? Are there any successful implementation cases? What will the development trend be like in the future?

         

        Why should attend

        Understanding the latest digital marketing trends of medical industry enterprises: AI intelligent medical care/commercial with big data/content creation/e-commerce platform/multi-channel marketing/commercial insurance/pharmaceutical retail

        Best marketing strategy combined with patient-centered business model change

        Assist in the process of digital transformation of traditional pharmaceutical industry's active innovation in compliance era

        A better understanding of how the Mobile Internet contributes to the marketing model reform of traditional pharmaceutical industry

        Using digital marketing strategy to achieve the efficiency upgrade of traditional medical industry marketing

        Improving channel analysis and insight to realize the precision marketing in the pharmaceutical industry through multiple channels

        With the latest successful digital marketing cases, inspire the digital marketing strategies and ideas that combine our products and concepts

         

        Who Should Attend?

        GM, VP, Directors and managers with responsibilities in :

        Digital Marketing

        Interactive Marketing

        Mobile Marketing

        Online Marketing

        Sales

        Marketing

        Public Relations

        Customer Relations

        Social CRM

        Social Business

        Social Community

        Crisis Management

        Commercial

        Training

        Education

        Medical

         

        In this session, we will focus on

        Pharmaceutical companies’transformation, development trend and perspective about the prospect

        How pharmaceutical companies can innovate digital communication tools and management platforms

        Successful cases of digital marketing strategy concentrating on patients

        Exploration of methods to digital marketing and the accurate marketing channel

        Exploration of innovative business model and the best solution

        Based on the advanced information technology and big data, how pharmaceutical companies can achieve its expected effects and the maximum ROI of pharma ´ s transformation to digitalization by combining the company´s features and product attributes with it

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        Shanghai Master-Land Business Consulting Co. Shanghai Master-Land Business Consulting Co.

        master-land business consulting is a business information company providing senior business executives around the world with tailored professional trainings, practical conferences and business consulting services concerning legal, procurement, supply chain, logistics, r&d, ehs and marketing fields, etc. master-land business consulting produces more than 50 events and works with senior executives from the majority of the world’s top 1000 companies to improve their business strategy and match their learning and training needs. and we continue to grow.

        会议日程

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        参会指南

        会议门票


        Special Discount Rate

        Register & Pay before 30 Nov.18

        RMB 11800/人

        Normal Rate

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        RMB 12800/人

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